Support Material for Tourism Sector


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Country Brand

Marca País

Essential Costa Rica

In essence, Costa Rica is a compact country with a unique and select wealth mainly produced by its citizens.

Our essence concentrates the large richness of our land, home of world acknowledged natural beauties, and high quality colorful and flavorful fruits. A land that, in spite of representing only 0.03% of the global territory, is home to 5% of the world's biodiversity, and with a population of 4.6 million people, it produces and exports more than 4,500 products to 146 countries.

People are also a part of our essence, working, talented and trained Costa Ricans, ready to take on highly specialized jobs. Authentic, supportive, entrepreneurs, hard workers, innovators, pura vida... Costa Ricans form a nation proud of its legacy and willing to make history in the world.

Tourism Company License

Values and Attributes

Our Country Brand is leveraged in four attributes that nourish and differentiate it. From them the deepest characteristics of the ethical people emerge, define us and mark our essence.

Valores y Atributos
Valores y Atributos

Country Brand Concept

Concepto de Marca País

Contact Us

  • Cinthia León This email address is being protected from spambots. You need JavaScript enabled to view it. Tel: +506 2299-5749
  • Melissa Tencio This email address is being protected from spambots. You need JavaScript enabled to view it. Tel.: +506 2299-5746
  • Mariana Garita This email address is being protected from spambots. You need JavaScript enabled to view it. Tel.: +506 2299-5748


List of National Brand companies licensed, tourism sector.

  • Adobe Rent a Car
  • Horizontes Nature Tours
  • Agencia de Viajes Aratours
  • ANC CAR Alamo y National
  • Armotours
  • Holiday Inn Express San José Airport
  • Best Western Jaco Beach Resort
  • Best Western Irazú
  • Asuaire
  • Unique Adventures
  • Aventuras Tierra Verde
  • Restaurante Alma de Café
  • Costa Rica Top Tours
  • Cactus Tours
  • Calypso Tours
  • Exploradores Outdoors
  • Casa Conde del Mar Beach Front
  • Los Pinos Cabañas & Jardines
  • CAST
  • Vacaciones Diseñadas Terranova S.A
  • Costa Rica Reps DMC
  • Hotel Robledal
  • Museo de los Niños
  • Costa Rican Trails
  • Destination Costa Rica
  • Hotel Punta Leona
  • Travel Excellence
  • Vision Sports Travel
  • Apartotel Suites Villas del Río
  • El Viejo Wetlands & Private Refuge
  • Asociación Pacific Trade Winds
  • Pro Adobe Rent a Car
  • Tryp San José Sabana
  • Imagen Costa Rica
  • SinwaTour Dreams & Monteverde Express Shuttle
  • Finding Pepper Project
  • ID Meetings Costa Rica
  • Agencia de Viajes Localista
  • Grayline Costa Rica
  • Hotel Laguna Lodge
  • Solid Car Rental
  • Costa Rica DMC
  • Vista Los Sueños Adventure Park
  • Ocotea Monteverde S.A.
  • Hotel Belmar
  • Origen
  • Hotel y Restaurante La Casona del Cafetal
  • Posada Rinconcito Verde
  • Restaurante Silvestre
  • Hotel Colinas del Sol
  • Hotel Cala Lodge
  • Hotel El Mangroove, Autograph Collection
  • Centro de Convenciones de Costa Rica
  • Hotel Xandari Resort & Spa
  • Aerobell Airlines
  • Hotel San Bada
  • Costa Rica te enamora
  • Hotel Real Intercontinental
  • Hacienda Guachipelín
  • Surcos Tours
  • Volaris
  • Kaffa Café
  • Museos del Banco Central de Costa Rica
  • Agencia de Viajes Localista
  • Terra Incógnita
  • Studio Hotel
  • Journey´s Costa Rica
  • Hotel Casitas Tenorio
  • Restaurante Mirador Ram Luna
  • Ride CR
  • Sensoria
  • Solid Car Rental
  • Swiss Travel Services
  • TAM Travel
  • Toyota Rent a Car
  • Travel Excellence
  • Visión Sports Travel
  • Asociación Pro Imagen Costa Rica
  • Hacienda Guachipelín
  • Cinco Ceibas Rainforest Reserve y Adventure Park
  • ID Meetings Costa Rica
  • Exploradores Outdoors
  • Hotel Laguna Lodge
  • FuncaViajes
  • Hotel Parador
  • Rancho La Botija
  • Panache Sailing
  • Vesa Tours

Actualizado 03-02-2020

Última Modificación: 25/01/2021.
Instituto Costarricense de Turismo